I’m Lorna Smith 

I’m Lorna Smith, the face behind LJS Elite and your personalised business executive coach. Before becoming a business coach and launching my company, I spent 15 years in banking, managing a portfolio of SME clients across the UK. My job was to understand their businesses inside out — their growth plans, their financial position, their risks — and match them with the right solutions to enable growth or financial support. 
 
It was during this time I realised something important: financial support alone wasn't enough. Many of my clients were held back not just by cashflow challenges, but by how they led their teams, how they made decisions, and whether they had the clarity to act on the right priorities. 
 
At the same time, I was working with senior leadership, coaching and building high-performance as a performance manager — helping leaders communicate better, build stronger teams, and get more from the people around them. 
 
So, I left banking five years ago to set up LJS Elite, and brought both worlds with me. 
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Growing up, I was fortunate. My days were filled with sports, dance, and music. Competing in sports wasn't just about the games; it taught me about teamwork, dedication, and the importance of a strong mindset. I learned that to win, you need more than talent – you need the will to bounce back from mistakes. 
 
These days, you might find me on the golf course, at the gym, or out riding. And always, you'll find me surrounded by friends and family. Building connections and being a part of people's lives is what I love most. I believe in celebrating every person's achievements and supporting them to build successful lives and careers. 
Life hasn't always been a smooth ride for me. Like most of us, I've had my share of challenges, both professionally and personally. But those challenges shaped me and made me more empathetic. They’ve given me a unique perspective, allowing me to truly understand people. 
 
So, whether you've just stepped onto the management ladder or you’re a CEO with a vision for your company's future, I’d love to discuss how my personalised business executive coaching can help you supercharge your business or career. 

I am a registered DISC Practitioner and NLP Practitioner. 

DISC 

DiSC stands for Dominance, Influence, Steadiness, and Conscientiousness. It is a widely used personal assessment tool that deepens your understanding of yourself and others to improve teamwork, communication, and productivity. 
 
As a certified DISC practitioner, I offer a range of specialised assessments designed to give you valuable insight into yourself and others and accelerate your personal and professional growth. I will use the assessment reports to create a personalised plan to enhance your skills and success in various areas. These areas include communication, leadership, motivating others, emotional intelligence, and carrying out 360-degree reviews on leaders, sales team members, and the sales team itself. 
 
After pinpointing your DISC style, I can explain how you can communicate effectively with individuals who have other styles. The goal is to enhance your professional and personal relationships by ensuring you're ‘speaking the same language’ as your colleagues, customers, and other important people. 

NLP 

NLP, or Neuro-Linguistic Programming, explores how our minds process sensory information and how this affects our thoughts, feelings, and behaviour. It recognises that past experiences and emotional patterns can often hinder personal progress. As an NLP practitioner, I can employ various techniques to help you overcome these obstacles, enabling you to think and act in ways that move you forward in your personal and professional life. 

DISC 

DiSC stands for Dominance, Influence, Steadiness, and Conscientiousness. It is a widely used personal assessment tool that deepens your understanding of yourself and others to improve teamwork, communication, and productivity. 
 
As a certified DISC practitioner, I offer a range of specialised assessments designed to give you valuable insight into yourself and others and accelerate your personal and professional growth. I will use the assessment reports to create a personalised plan to enhance your skills and success in various areas. These areas include communication, leadership, motivating others, emotional intelligence, and carrying out 360-degree reviews on leaders, sales team members, and the sales team itself. 
 
After pinpointing your DISC style, I can explain how you can communicate effectively with individuals who have other styles. The goal is to enhance your professional and personal relationships by ensuring you're ‘speaking the same language’ as your colleagues, customers, and other important people. 

NLP 

NLP, or Neuro-Linguistic Programming, explores how our minds process sensory information and how this affects our thoughts, feelings, and behaviour. It recognises that past experiences and emotional patterns can often hinder personal progress. As an NLP practitioner, I can employ various techniques to help you overcome these obstacles, enabling you to think and act in ways that move you forward in your personal and professional life.